The primary aim of the animal rights movement must be to produce political pressure to achieve incremental reforms towards animal rights. A reform is a step towards animal rights if it significantly damages animal industries, i.e. if it weakens them and/or forces them to use more expensive production systems. That is so, because the only enemy in the political conflict to achieve animal rights is the animal industries. Without them, animal rights would be reality.
Weakening animal industries through tough animal laws serves a purpose in two ways. Firstly, it weakens the opponent for future animal laws, and secondly it makes animal products more expensive so that fewer people will buy them and the animal-free alternatives will have a better chance when competing on the free market. Stricter animal laws do not hinder people becoming aware of animal rights issues, but they actually promote that, because animal welfare is the psychological basis for animal rights.