A grassroots movement is one which uses the people in a given district, region, or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to affect change at the local, regional, national, or international level.
Set up an information table. A great way to reach a large number of people is to set up an information table in a busy area of your town (try the local mall, concert venues, street and craft fairs, middle schools, high schools, colleges, etc., and be sure to get permission). Stock your table with fliers and factsheets, and get ready to amaze and educate passersby!
Public outreach is one of the most effective forms of activism. It basically means getting the word out about your campaign and connecting with people who’d be interested or ignorant about the conditions of animals. It can also be used to increase pressures on politicians, communities and spread information. The best public outreach gets people to understand and care about your campaign. You can join the local groups in your vicinity who are actively spreading the message of animal rights or this could also mean reaching out to other campaigns, participating in solidarity protests, attending film screenings or making announcements in university classes.
The university campus, schools, community clubs, etc are excellent places to advocate for animal rights! Organised lectures are a much formal way to spread awareness effectively to a larger crowd. An organised lecture provides you a platform to present the truth in a constructive manner backed with all the supporting facts and figures. It also enables the engagement of listeners where you can clear any skepticism or misinformation.