Digital activism is where digital tools (the internet, mobile phones, social media etc) are used for bringing about social and/or political change. The introduction and rapid growth of social media platforms such as Facebook and Twitter from 2004 onwards helped buttress digital activism to the point where entire campaigns can now be run online (sometimes with little to no offline component) and still have a wide reach.
Destinations with high utilization numbers, for example, Facebook, Instagram and YouTube have demonstrated helpful in spreading a message, accumulating support, sparkling data regarding a matter that may somehow or another be disregarded by traditional Press. Protests in 2011 in Tunisia and Egypt against their individual governments were partially composed and advanced through Facebook. Social media likewise assumed a function in assembling individuals in Hong Kong’s pro-democracy protests in 2019, as well as connecting environmental activists around the world as part of Extinction Rebellion or Fridays for Future.
Essentially a form of citizen journalism for the masses, blogs provide an effective means of non-filtered communication with an audience about any topic and have been used in numerous online campaigns.
YouTube has had social impact in many fields, with some individual YouTube videos having directly shaped world events. It can be utilized to the maximum efficiency to one’s strength: they can be shared easily, quickly, and effectively through a variety of mechanisms.